Connected Car

The connected car market is a rapidly growing segment of the automotive industry. It refers to vehicles that are equipped with technology that allows them to communicate with each other, drivers, and the environment around them.

 

This technology can include internet access, navigation systems, infotainment systems, safety systems such as lane-departure warning and automatic emergency braking.

 

This technology also allows for real-time updates and notifications, and enables a connected car marketplace - where drivers and passengers can procure and pay for services from the vehicle, be rewarded and more.

As vehicle ownership models changed, the Automotive industry were faced with re-thinking their business models, driving efficiencies and looking for new ways to retain loyal customers and explore new revenue streams. 

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My Trip Advisory were asked to develop a Minimum Viable Product (MVP) which offered customers a way to log in and to track vehicle health, whilst at the same time, connect the drivers and passengers to services such as lowest fuel prices, retail offers (preference based) and safety messages.  Customer Fleet were also able to influence drivers to purchase through their preferred
network, with a connected vehicle solution.

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The final delivery was a functioning APP built through co-creation and a research report.