• Mark Ullah

Mobility as a Service (MaaS) - The What, The Why and the What Next?


Mobility as a Service (MaaS) is slowly building momentum around the world and soon, it will hit the shores of Australia. MaaS describes a shift away from personally-owned modes of transportation towards mobility solutions that are consumed as a service and whilst many people in the future mobility space know the impact and benefits well, many are still wondering what it is and considering how they prepare for it.

We have been lucky enough to speak about the future of transportation and how it is likely to impact industries and economies for many year now.


The importance of the topic has not been lost on key stakeholders, as they seek to understand the changing landscape of transportation and how to optimise it.


Automotive retailers, fleet management companies and car hire firms are trying to understand how Automated vehicles, Connected vehicles, Electric charging, Shared and On-Demand Mobility impacts their current and future business models.


Auto manufacturers are trying to understand how they use their data to enhance the relationships and build brand stickiness with their customers.


Automotive service providers are trying to understand how they can create and integrate new lifestyle products with connected and autonomous journeys. Governments and councils are trying to improve the liveability and sustainability of their cities by improving supply chain movements, optimising transportation networks and by creating environmentally sustainable and interactive spaces.


However, over the last two years the most popular topic, by far, has been MaaS. Specifically;


1. What is MaaS?

2. What is the role of my business?

3. Why does it matter?

4. How should industry consider tackling MaaS?


Download the full article which offers a perspective on what MaaS is, why we should care and looks at a few aspects of MaaS which, we feel, could be given more attention as we start to plan for MaaS in Australia. We also offer a high level, pragmatic road map for those considering how to tackle MaaS.

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