• Andrew Chilcott

Holden pulls out of Australia

Carzaam Automotive News Episode 12: Holden - Maven - Kantar

GM Is Pulling out of Australia, New Zealand and Thailand

General Motors says it’s pulling out of Australia, New Zealand and Thailand as part of a strategy to exit markets that don’t produce adequate return on investment, affecting more than 800 employees in Australia and New Zealand and another 1,500 in Thailand.

The company will wind down sales, engineering and design operations for its historic Holden brand in 2021 and plans to sell its Rayong factory in Thailand to China’s Great Wall Motors, also withdrawing the Chevrolet brand from Thailand by the end of this year.

Sales will be scaled back niche specialty vehicles only and an operations team will support outstanding warranties, parts and servicing. GM will make the same move in other international markets including Japan, Russia and Europe.

GM said Holden’s market share, which was nearly 22% in 2002, fell to just over 4% last year and adds to GM’s struggles in it’s International Operations, including China, which lost $200 million last year.

The Detroit automaker expects to take a $1 billion cash and noncash charge this year due to the cuts in each market.


Holden’s Mobility-as-a-Service disrupter 'Maven' parked under brand closure

In addition to the wind down in Australia and New Zealand, Holden has confirmed that its prototype mobility-as-a-service play Maven, which offered drivers the ability to rent a vehicle straight off the dealership lot using a mobile app, will be shuttered alongside the main brand in 2021.

The business was much watched in the industry as it did away with car keys, instead using a mobile app to unlock the cars, a feature that is still largely yet to make it to market.

Maven’s business model also sought to transform auto-financing for part time or full time ride-share drivers by allowing them to only pay for the vehicle when they used it.

Over the past two years the Maven service had built up more than 6,000 members using 2,300 Holden cars, completing more than 9 million ride-sharing or food delivery journeys.


Personal car use to decline 10% by 2030: study

Private car travel will decline by 10% in the world's largest cities over the next decade, according to a new study from research consultancy firm Kantar.

The firm surveyed 20,000 city dwellers across 31 cities to understand how their preferred mobility modes may change over the next 10 years.

Kantar's study took a unique look at the current and desired behaviours of city dwellers to understand how receptive they are to new mobility. Through this lens, Kantar recognized four main themes: people are ready for change, travel choices are emotional, all cities are different and sharing is transformative.

Based on the survey, Kantar predicts greener means of transport will represent nearly half (50%) of all trips taken in cities in 2030, with cycling to increase globally by 18%, walking to increase by 15% and public transit use to increase by 6%.

In this I assume cycling means push bikes as well as electric bikes and scooters which have been booming of late.

The study identified 10 cities that will see the biggest transformation in green transport which include: Manchester; Moscow; Sao Paulo; Paris; Johannesburg; Guangzhou; Milan; Montreal; Amsterdam and Shanghai.


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