“The only impossible journey is the one you never begin.” – Tony Robbins


Redefining how people and goods move.

The world is changing and it's changing fast.

The way we think about moving people is also changing fast.  Personalised, rewarding and on-demand transportation is the new norm. 

Transportation is bringing cutting edge technology to our roads, seas, and skies.  This has major impacts on the logistics and freight industries, as the way and speed at which we transport goods continues to evolve.

The introduction of automation brings with it ethical questions and so new business models and regulation is needed.

Our mission is to help our customers respond.

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Mark Ullah discussing new Chain of Responsibility (COR) technology at Telstra Vantage in Melbourne

Our Journey So Far



My Trip Advisory was established in 2018 by Mark Ullah, the former Head of Growth, Future Cities & Urban Mobility with Telstra.   In 2018, our vision was to leverage technology to re-imagine how we move people and goods - globally.  This hasn't changed.

As a young company, we were fortunate enough to partner with some leading brands helping us punch well above our weight.  Through our association with the Australian Driver-less Vehicle Initiative (ADVI), the Australian Logistic's Council (ALC) and ITS Australia, we grew steadily.

In 2018 My Trip Advisory's attendance at the inaugural Mobility as a Service (MaaS) conference in Sydney, helped the business solidify our vision and mission.

Partner with Us.

We understand not all engagements are identical however, we can't partner with you if we don't understand you and your business.

As we measure our success on your success, it's important to us that we first gain insight into what's important to you and your business.

Equally, you need to establish trust in us and be confident we can add value.   

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