MaaS Marketplace
Research Brief - Mobility as a Service (MaaS).
Client
Intelematics
Year
2021
Category
Transport & Cities
Type of Work
Research
Advisory
The mobility-as-a-service market size was valued at $128,489 million in 2021, and it is projected to grow at a CAGR of 16.8% during 2021–2030. The growing concerns over greenhouse gas emissions, urban road congestion issues, cost-effectiveness and convenience of MaaS, and rising government initiatives are facilitating the adoption of MaaS, which is likely to behold the market progress.
As a progressive leader in the industry, Intelematics wished to respond to this growth by positioning themselves as a trusted MaaS technology provider to Government and their customers by developing a partner ecosystem that was complimentary to their strategic plan.
In response to this challenge, My Trip Advisory were engaged by Intelematics to complete a global research study to help identify ways in which to bring to market a new Business to Business (B2B) MaaS offering to Australia and International markets.
Of note, our research identified a range of focus areas including;
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experience from european markets;
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deep insights into target market segments;
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behavioural analysis of consumers to help drive adoption;
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gamification opportunities
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pricing strategy;
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Mobility Operator (MO) technology review; and
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commercialisation review and recommendations; and
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interviews with market leaders
We were able to achieve significant value through insight and understanding. This uplift in maturity has opened up new opportunities to better position as a technology leader in MaaS.
